About Ignite
Our mission is to help Universities and Colleges engage with prospective students to help meet recruitment and marketing goals. We do this by devising integrated campaigns which successfully fuse new and emerging digital media with traditional media.
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One giant leap for social media tracking?
Measuring the impact of social media activity for organisations has always been a thorny issue. By its very 'social' nature, it's about building relationships and having conversations with customers, and it's always going to be hard to quantify the value of these kind of qualitative outcomes. Only a few weeks ago, Mark Ritson of Marketing Week lambasted marketers for being obsessed with the medium, and the recent State of Web and Social Media Analytics in Higher Ed report didn't exactly prove that the HE industry was doing a better job of measuring social media success. Furthermore, because of the plethora of ways people use social media ...» Read the rest of this blog post
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How to get your University’s Facebook content seen by more people
If one of your University’s reasons for being on Facebook is to build deeper, stronger relationships with your audience – we’re assuming that’s almost all of you – then getting your posts to show up in people’s news feeds is crucial. The news feed is the main channel on Facebook through which people keep up to date with what their friends, and organisations they like, have been doing. It prompts them to contribute to and share your content, and reminds them of your existence. So it’s the prime real estate on Facebook; the place where everyone wants to be. So how do ...» Read the rest of this blog post